An Ecommerce Solution That Goes Beyond the Storefront
Our newest, easy to use, modular Ecommerce System includes features not found
in traditional Ecommerce solutions.
A problem, common to many current Ecommerce Systems, has to do with the product
page. Search engines use page titles and descriptions to help them
figure out what the page is about. Take a look at many Ecommerce systems
and you'll find that all of the product pages have the same title*.
Worst of all, the title of the page isn't related to the product at all.
The Ecommerce system developed by 355 Data Systems creates product pages
with unique page titles and descriptions that describe the product.
The other problem, common to other Ecommerce Systems has to do with the
content of the website itself. An Ecommerce website advertises your product
and, as an advertisement, can be compared to other forms of print, radio or
television advertising.
We realized that the problem with Ecommerce systems today is that they don't
allow you, the website owner, to provide additional content to attract
visitors. "People don't listen to radio, read newspapers and magazines
or watch television for the commercials."
This Ecommerce System solves this fundamental problem by providing easy to
use ways for you to provide content that attracts visitors to the website.
This content comes in the form of articles, newsletters, image galleries
and user forums.
Our unique Ecommerce System makes adding articles, pictures or news
easy. Because of the modular approach to this system you don’t have
to use all of the features, but we have them available when they’re
needed. Some clients use all features while others use only the
image gallery.
The first module is a grouping of the sites "Main Pages".
These include the "Home" page, a "Contact Us" page,
a "Guarantee" and a "Privacy Policy" if needed.
The ecommerce system includes a unique custom banner and page lay out.
The second module is an image gallery.
The image gallery is a place on the site for you to add text and
images designed to attract website visitors. By adding pictures and
descriptions to your website on a regular basis, visitors will always
see something new and will want to visit your site again and again.
Also, one of the factors that search engines use in determining the
order of their results is the quantity of other links that point to
the page. Each picture added creates a new Internet page with links
to your home page and products. This moves these pages closer to number
one in the search engine listings.
The third module "News and Articles" is also included with
the ecommerce system.
Using the news and articles module, you are free to add new pages
to the website in the form of informative articles, press releases or
upcoming events. In the case of the "Cat Posters" website,
Articles about how to care for cats or prevention of health problems
common to cats could be posted. These articles increase the amount
of targeted traffic to the website as well as "Brand" the
author as an expert in this field.
Along with articles, the News and Articles module allows you
to send out a newsletter. The newsletter interface is easy to use
and similar to a word processor. When the newsletter is sent, the
website will automatically email it to all website users who have
created accounts and opted to receive the newsletter. A newsletter
is a great way to keep in touch with customers and website visitors.
A "User Forum" is the fourth module in the Ecommerce
System.
A user forum can create hundreds or thousands of pages for your website
in a very short amount of time. What's best of all, you don't create
most of this content. Your website visitors create it. Our "Cat
Posters" company could create a user forum for "Cat Breeds"
(22,795 searches) with subcategories for "Persian Cat" (20,296
searches) and "Siamese Cat" (19,670 searches). You can even
create a forum for "Bengal Cat" (15,827 searches). Visitors
post their questions, comments and thoughts to these forums and when
they do, new pages are added to the website with links to your product
pages and home page.
The final module is the Ecommerce "Store Front".
Easy to use web pages allow you to add unlimited numbers of product
categories, subcategories and product pages to your site. When
customers click "add to cart" on one of these product pages,
the item is automatically stored in their shopping cart. At check out,
shipping costs are automatically added to the total and the customer
is given a chance to review the order. After the payment is processed,
the website lets you know that it's ok to deliver the item.
A unique feature of the Storefront is the ability to give one customer
a discount based on other customers that they refer to your site. To
enable referral discounts, enter how much of a discount you would like
to give (dollar amount or percentage) and how much the referred customer
has to spend before granting the discount. For instance, you could give
a $1.00 discount for each referred customer that spends over $15.00.
Let's say that one of your customers, Joe, refers 30 of his friends and 15
of them buy a Cat Poster for $15.00. Because of Joe, you have sold 15 Cat
Posters for $225.00 and Joe now has $15.00 in discounts that he can use
toward a future purchase.
With its many unique features, "search engine friendly" design
and low cost, this easy to use system allows businesses of any size to
expand their market and reach additional customers.
* The pages title is located at the very top of the browser
window. This pages title is "An Ecommerce Solution That Goes
Beyond the Storefront."
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